These sandy beaches are lined with sand dunes, part of which forms a nature reserve and Site of Special Scientific Interest with rare lizards and around 250 plant species, some internationally rare. The area is also an Important Bird Area, mainly for the waders that come to feed on the sands here. Kite surfing and kite flying are popular and pedalos and paddleboats are available for hire. The beaches hold a Quality Coast Award and are generally much quieter than nearby Blackpool. There is a long promenade for strolling and a restored Victorian pier with traditional seaside amusements.